make successful malls
The average lifespan of a retail mall design globally is about seven years, and probably shrinking. That means that shopping centers built before 2004 probably don’t provide the amenities and shopping environment or international fashion brands younger, more affluent consumers are seeking.
There are six factors that affect a mall’s success: comfort, diversity, luxury, mall essence, entertainment and convenience. These factors match up well with the criteria we at tvsdesign use when identifying needed renovations for malls that are beginning to show their age.
Early malls designed to create the most retail space with the least cost. Traffic flow was constricted, with a single entrance/exit and crowded, dead-end corridors. Only the occasional hard bench was provided to allow shoppers some rest.
Newer malls strive to create a luxury hotel ambience for shoppers. At tvsdesign we call this “resort retail,” with an emphasis on creature comfort and providing a hospitality experience with the same kind of amenities you’d find at a fine resort. Social gathering areas and services like concierge and a VIP arrival area help create this resort ambience.